Privacy Policy

We value you as our guest and we recognize that privacy is important to you. We want you to be familiar with how we collect, use, and disclose data. 
This Privacy Statement describes the privacy practices of Villas La Mar for all the data we collect: 
•    Through our website. 
•    Through our social media pages.
•    Through HTML-formatted email messages that we send you that link to this Privacy Statement and through your communications with us when you visit out property or stay with us as a guest or through other offline interactions.
By using any of our services before mentioned, you agree to the terms and conditions of this Privacy Statement. 
Collection of Personal Data 
We collect Personal Data such as: 
•    Name 
•    Gender 
•    Postal address 
•    Telephone number 
•    Email address 
•    Credit and debit card number or other payment data 
•    Financial information in limited circumstances 
•    Language preference 
•    Date and place of birth 
•    Nationality, passport, visa or other government-issued identification data 
•    Important dates, such as birthdays, anniversaries and special occasions 
•    Membership or loyalty program data (including co-branded payment cards, travel partner program affiliations) 
•    Employer details 
•    Travel itinerary, tour group or activity data 
•    Prior guest stays or interactions, goods and services purchased, special service and amenity requests 
•    Geolocation information 
•    Social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts 

In more limited circumstances, we also may collect: 
Data about family members and companions, such as names and ages of children 
Biometric data, such as digital images 
Guest preferences and personalized data (“Personal Preferences”), such as your interests, activities, hobbies, food and beverage choices, services, and amenities of which you advise us or which we learn about during your visit 
If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement. 

How We Collect Personal Data 
We collect Personal Data in a variety of ways: 
•    Online Services. We collect Personal Data when you make a reservation, purchase goods and services from our Websites or Booking Apps, communicate with us, or otherwise connect with us or post to social media pages, or sign up for a newsletter or participate in a survey, contest, or promotional offer. 
•    Property Visits and Offline Interactions. We collect Personal Data when you visit our properties or use on-property services. We also collect Personal Data when you attend promotional events that we host or in which we participate, or when you provide your Personal Data to facilitate an event. 
Customer Care Centers. We collect Personal Data when you make a reservation over the phone, communicate with us by email, WhatsApp or contact customer service. These communications may be recorded for purposes of quality assurance and training. 
•    Strategic Business Partners. We collect Personal Data from companies with whom we partner to provide you with goods, services or offers based upon your experiences at our properties or that we believe will be of interest to you (“Strategic Business Partners”). 
•    Other Sources. We collect Personal Data from other sources, such as public databases, joint marketing partners and other third parties. 
•    Internet-Connected Devices. We collect Personal Data from internet-connected devices available in our properties. 

Collection of Other Data 
“Other Data” are data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data. Other Data include: 
•    Browser and device data 
•    Booking App usage data 
•    Data collected through cookies, pixel tags and other technologies 
•    Demographic data and other data provided by you 
•    Aggregated data 

How We Collect Other Data 
We collect Other Data in a variety of ways: 
•    Your browser or device. We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services (such as the Apps) you are using. We use this data to ensure that the Online Services function properly. 
•    Cookies. We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on the Online Services, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Online Services and to recognize your computer to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality, understand how they are used and assist us with resolving questions. Cookies further allow us to select which advertisements or offers are most likely to appeal to you and display them while you are using the Online Services or to send marketing emails. We also use cookies to track responses to online advertisements and marketing emails. If you do not want data collected with cookies, you can learn more about controlling cookies at: You can choose whether to accept cookies by changing the settings on your browser or by managing your tracking preferences by clicking on “Tracking Preferences” located at the bottom of our home page. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer, and you will need to log in every time you visit. You also will not receive advertising or other offers from us that are relevant to your interests and needs. At this time, we do not respond to browser “Do-Not-Track” signals. 
•    Pixel Tags and other similar technologies. We collect data from pixel tags (also known as web beacons and clear GIFs), which are used with some Online Services to, among other things, track the actions of users of the Online Services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Online Services. 
•    Analytics. We collect data through Google Analytics which use cookies and technologies to collect and analyze data about use of the Services. These services collect data regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to Open in a different browser tab and opt out by downloading the Google Analytics opt out browser add-on, available at 
•    Your IP Address. We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address. 
•    Aggregated Data. We may aggregate data that we collected, and this aggregated data will not personally identify you or any other user. 
We use Personal Data and Other Data to provide you with Services, to develop new offerings and to protect Villas La Mar and our guests as detailed below. In some instances, we will request that you provide Personal Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from collecting such data, we may not be able to provide the requested Services. 

We use Personal Data and Other Data for our legitimate business interests, including the following: 
•    Provide the Services you request. We use Personal Data and Other Data to provide Services you request, including: 
•    To facilitate reservations, payment, send administrative information, confirmations, or pre-arrival messages, to assist you with meetings and events and to provide you with other information about the area and the property at which you are scheduled to visit 
•    To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service 
•    To support our electronic receipt program. When you provide an email address in making a reservation, we use that email address to send you a copy of your bill. If you make a reservation for another person using your email address, that person’s bill will be emailed to you, as well. You can opt out of receiving your bill via email and instead receive a paper copy by contacting the front desk 
•    We will use Personal Data and Other Data to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation. 
•    Personalize the Services according to your Personal Preferences. We use Personal Data and Other Data to personalize the Services and improve your experiences, including when you contact our call center, visit one of our properties or use the Online Services, to: 
•    Customize your experience according to your Personal Preferences 
•    Present offers tailored to your Personal Preferences 
•    We will use Personal Data and Other Data to provide personalized Services according to your Personal Preferences either with your consent or because we have a legitimate interest to do so. 

Communicate with you about goods and services according to your Personal Preferences. We use Personal Data and Other Data to: 
•    Send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys 
•    We will use Personal Data and Other Data to communicate with you with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so. 
•    We will use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so. 
•    We use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so. 
•    Business Purposes. We use Personal Data and Other Data for data analysis, audits, security and fraud monitoring and prevention, developing new goods and services, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities. 
•    We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply with a legal obligation and/or because we have a legitimate interest to do so. 

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contact Us” section. 

We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law. 
The criteria used to determine our retention periods include: 
The length of time we have an ongoing relationship with you and provide the Services to you (for example, for as long as you have an account with us or keep using the Services) 
Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period before we can delete them) 
Whether retention is advisable considering our legal position (such as, for statutes of limitations, litigation, or regulatory investigations) 

Sensitive Data 
Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to racial or ethnic origin, political opinions, religion, ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership, or administrative or criminal proceedings and sanctions). 

Contacting Us 
If you have any questions about this Privacy Statement, please contact us at 

Cookie Preferences 
We want to learn what is relevant to you and ensure you have a personalized experience. Cookies also help us provide, protect, and improve our services. 

To make this site work properly, we sometimes place small data files called cookies on your device. Most big websites do this too. 
What are cookies? 
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you do not have to keep re-entering them whenever you come back to the site or browse from one page to another. 
How do we use cookies? 
We use cookies and other technologies to collect data on visitors and visitor activity on our website. This data includes: 
•    Time and date of visit (this can help us to identify and plan for busy periods on our website) 
•    IP address (this is a numerical label assigned to a device by an Internet Service Provider to enable the device to access the internet) 
•    Browser and Operating System (this can help us to make sure that our website functions correctly in the browsers/operating systems used to access our site) 
•    Device Information e.g., device type and screen size (this can help us to make sure that our website functions correctly in the devices used to access our site) 
•    Referring Data e.g., a search engine link (this can help us to understand which search engines are helping visitors to find our website) 
How to control cookies 
You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site, and some services and functionalities may not work.